NEW YORK – Sept. 12, 2013 – Luxury homeowners and buyers place a high value on real estate, according to a new survey of 500 luxury homebuyers conducted by Better Homes and Gardens.
According to the survey, 75 percent of luxury homebuyers believe homeownership is a sounder investment than the stock market. What’s more, 57 percent of luxury homeowners said homeownership is a bigger indicator of success than their job or title.
“The luxury consumer is considered a trendsetter in most industries, and to see the strong connection this consumer has with ‘home’ is very significant as we look at the real estate market as a whole,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “The luxury homebuyer has high standards and invests the money, the time, and the commitment to making their home fit their needs and reflect who they are. It’s remarkable that they do this so well that nearly all – 93 percent – believe their house is the best one on their block.”
The survey revealed some of the following insights into the luxury homebuyer and owner: (more…)